How Beautiful Minds helps local communities

At Beautiful Minds, products are procured by making an advance payment to the NGO / institution. The money is paid as a stipend to the individual/s making the product, thereby enabling them to earn their livelihood. Being a socially responsible enterprise, we promote environment-friendly products made by underprivileged groups like natural Holi colors and handmade organic Ganeshas.

Handmade Organic Ganesha made by underprivileged artists in rural Maharashtra

It is my passion to encourage differently-abled individuals in their work. In addition to sharing their products on our marketing platform, I look for other ways to support differently-abled artists. Ever so often, when Beautiful Minds participates in an exhibition, I make it a point to walk around to check if any stalls have been put up by any challenged individuals, to learn more about the work they do and see if I can support them.

Differently-abled artist at work

Beautiful Minds also invites differently-abled artists to showcase their art & talents at our store. We recently organized an in-store exhibition wherein we had displayed art created by differently-abled artists. We had a foot artist doing a live painting for the visitors. Our in-store creative arts and crafts workshops are conducted by challenged individuals.